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“The Fascinating Journey of Murray Foster: From Great Big Sea to Successful Entrepreneur” 

 February 18, 2023


Murray Foster is a man who pursued his passion and found success in both the music industry and the business world. He is a talented musician, producer, and entrepreneur. Foster began his journey as the bassist of the Canadian folk-rock band Great Big Sea. After many years of touring the world, Foster shifted his focus to the business world. He founded his own company, Headspace Marketing, which became a successful digital marketing agency in Toronto. In this blog post, we will explore the fascinating journey of Murray Foster, from his beginnings with Great Big Sea to his successful career as an entrepreneur.

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From Performing to Producing

Foster started playing music when he was just ten years old. In his early twenties, he joined Great Big Sea, a band that became very popular in Canada and internationally. Foster played bass guitar and sang backup vocals for the group. During his time with Great Big Sea, he not only performed on stage but also produced some of the group’s records, which was a huge accomplishment for him.

Transitioning to Digital Marketing

After many years of performing, Foster decided to transition to the business world. He had an interest in digital marketing and decided to found his own company, Headspace Marketing. The company started small but eventually grew into a successful digital marketing agency with clients in many industries.

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Overcoming Challenges

Starting a business is never easy, and Foster faced many challenges along the way. One of the significant obstacles he faced was building the company’s reputation from scratch. He had to work hard to prove the value of his company’s services to potential clients. Foster also had to learn how to balance the responsibilities of running a business while still maintaining a creative outlook.

Inspiration from Music

Despite being successful in the business world, Foster has never given up his love for music. He still performs and creates music with his band, promoting the belief that creating music has a positive impact on a person’s creativity in business and vice versa. He credits his love for music with helping him to think outside the box as a businessman.

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The Importance of Networking

Networking is essential in any industry, and Foster understands that better than most. His experience in the music industry gave him a valuable network of contacts that he used to build his business. Foster maintained relationships with his peers in the music industry, and those connections helped him build his company’s reputation and attract new clients.

Creating a Productive Environment

Foster believes that creating a productive work environment is crucial for any business’s success. He has created a workspace that fosters creativity and collaboration, where his employees can work together to come up with innovative solutions.

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1. What inspired Murray Foster to start his own business?

Murray Foster was interested in digital marketing and saw an opportunity to start his own business in the industry.

2. What were some of the challenges he faced when starting his company?

One of the significant challenges Foster faced was building his company’s reputation from scratch.

3. What has been the key to Foster’s success in his business ventures?

Foster’s success has been attributed to his ability to network and maintain relationships with peers in his industry.

4. How has Foster integrated his love for music into his business ventures?

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Foster credits his love for music with helping him to think creatively in his business ventures and maintain a productive work environment.

5. What is the philosophy behind Headspace Marketing?

The philosophy behind Headspace Marketing is to create a productive work environment that promotes creativity and collaboration.

6. What type of businesses does Headspace Marketing work with?

Headspace Marketing works with businesses in a variety of industries such as healthcare, technology, education, and more.

7. What is Foster’s advice for aspiring entrepreneurs?

Foster’s advice for aspiring entrepreneurs is to be persistent, work hard, and network with peers in their industry.


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Murray Foster is a talented musician and successful entrepreneur with a fascinating journey. From playing bass guitar in Great Big Sea to founding his own successful digital marketing agency, Foster has proved that pursuing your passion can lead to success in various industries. Foster’s story is an inspiration for anyone who wants to turn their passion into a profession.

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